NBA G League

The NBA G League came to us with the task of directing and producing 10 athlete profile videos over two days for a campaign to bring attention to the league.

CREATIVE DIRECTION VIDEO PHOTOGRAPHY GIFS SOCIAL POST‑PRODUCTION 

Our Approach  

We came up with two creative treatments, “Road To Somewhere” and “Note To Self” to break up the athlete profile videos aesthetically while still maintaining thematic and stylistic campaign continuity. The videos were celebrated for their creativity in consideration of the limited time with the athletes while in league play.

The NBA G League consists of 30 teams